Director of Production,

Content, Monetization & Progression

Reports to: Executive Producer · Apex Legends

Apex Legends is one of the most played battle royales in the world, with tens of millions of active players across PC, console, and mobile. The Content, Monetization & Progression team sits at the center of how we keep that experience fresh, rewarding, and sustainable — owning seasonal content, in-game economy, player rewards, storefronts, and the progression systems that drive long-term engagement.

As Director of Production for Content, Monetization & Progression, you will lead the production organization responsible for these initiatives and influence the broader Production organization. Reporting to the Executive Producer, you will manage and develop a team of Producers and Senior Producers, own the integrated delivery strategy across multiple cross-functional teams, and shape the operating model through which our internal teams and external partners deliver high-quality player experiences at global scale.

This is a leadership-through-others role. You will establish clear ownership, coach sound judgment, guide staffing and resource decisions, and step into execution when risk or complexity requires it.

Responsibilities

People and Organizational Leadership

- Lead and develop a team of Producers and Senior Producers, including performance management, morale, career growth, succession planning, and hiring.

- Establish clear roles, decision rights, and expectations so production leaders have the context and authority to lead effectively.

- Partner with the Executive Producer and discipline leaders to shape organizational design, strengthen the production craft,



and build an inclusive, high-performing team.

Portfolio and Delivery Leadership

- Own the integrated delivery roadmap across Content, Monetization, and Progression, translating product and creative goals into executable plans.

- Maintain clear visibility into capacity, dependencies, risk, quality, and release readiness, and lead tradeoffs across scope, investment, and timing.

- Establish portfolio-level operating rhythms and scalable production practices that remove bottlenecks, reduce friction, and improve predictability.

- Identify, mitigate, and resolve meaningful risks within constraints while empowering Producers to lead day-to-day execution

Player and Business Outcomes

- Partner with Product Management, Creative, Analytics, and Finance to evaluate investments across player value, engagement, business performance, development cost, and delivery risk.

- Be a partner to ensure monetization and progression plans support long-term player trust and a sustainable player experience.

- Represent the portfolio in studio planning and provide leadership with transparent assessments of portfolio health, investment options, delivery confidence, and organizational risk.

Global Development and External Partnerships

- Own the co-development and external production strategy,



including partner selection, scope, budget, governance, quality, and performance.

- Allocate internal and external capacity as live-service priorities change, and integrate partners into the broader development organization.

- Establish effective planning, communication, and escalation practices across distributed teams while continuously improving development pipelines and quality.

Qualifications

- 10+ years of game development, software, or comparable product-development experience, including leadership of a complex development portfolio.

- Experience directly managing Producers or other production leaders, including performance management, hiring, career development, and succession planning.

- Experience leading multiple cross-functional teams or a major portfolio within a large-scale live-service game.

- Experience producing seasonal content, progression, economy, monetization, rewards, storefronts, events, or related live-service systems.

- Demonstrated ability to balance player value, creative ambition, business goals, technical constraints, development cost, and team sustainability.

- Experience with portfolio planning, capacity management, dependencies, risk, resource allocation, and release readiness.

- A track record of leading significant co-development or external production relationships, including scope, budget, quality, and partner performance.

- Ability to lead through ambiguity and guide teams through complex product, organizational, and delivery changes.

- Strong communication skills, with the ability to move between executive investment discuss

📌 Director of Production, Content, Monetization (Vancouver)
🏢 Hellagoodaudio
📍 Vancouver