Location: Primarily remote (GTA-based) with occasional in-person days at our Burlington studioKōv Essentials is looking for a Growth Marketing Manager to own the execution and optimization of our growth engine across lifecycle, paid, and campaign launches. This role is responsible for turning brand and creative strategy into measurable results. You'll lead campaign execution, email and lifecycle performance, and cross-channel optimization, ensuring launches are well-coordinated, data-informed, and consistently improving.You'll work closely with our Founder & Creative Director, and external partners to ensure marketing efforts are focused, efficient, and driving revenue and retention.Key responsibilitiesCampaign Execution & Go-To-MarketOwn campaign execution across product launches, promotions, and key brand momentsTranslate creative direction into clear go-to-market plans across email, paid, events, and socialManage timelines, deliverables, and coordination across internal and external partnersLead post-launch performance reviews and document learnings for future campaignsLifecycle, Retention & ConversionOwn email marketing strategy including campaigns and automated flowsOptimize segmentation, cadence, creative testing, and deliverabilityIdentify opportunities to improve conversion rate, retention,



and LTVPartner with e-commerce and operations to ensure lifecycle initiatives align with inventory and fulfillmentManage in-account paid media execution, optimizing creative, targeting, and budgets in line with campaign priorities and performance goals.Ensure high-performing organic and brand content is leveraged effectively in paid and lifecycle channelsMonitor performance across channels and recommend optimizations based on dataMeasurement, Insights & SystemsAnalyze marketing performance and translate data into clear, actionable insightsBuild and refine reporting dashboards and performance frameworksEstablish repeatable processes for campaign execution, testing, and optimizationImprove marketing systems and documentation to increase speed and consistencyRequirements3-5 years experience in growth, lifecycle, or performance marketing for a consumer brand (beauty, fashion, or lifestyle preferred)Proven experience owning campaigns end-to-end for a consumer brandHands‐on experience managing Klaviyo (campaigns, flows, segmentation) and in‐account Meta Ads execution for a consumer brandHighly organized and self‐directed with a robust sense of ownershipSkilled in project management, analytics, and creative briefingTo apply: Attach resume as PDF file.Referrals increase your chances of interviewing at Kōv Essentials by 2xGet notified about new Growth Marketing Manager jobs in Toronto, Ontario, Canada.

📌 Growth Marketing Manager (Toronto)
🏢 Kōv Essentials
📍 Toronto