Shape Homebase’s growth story through product marketing, pricing, packaging, and conversion-focused messaging in San Francisco or Toronto.
As Director of Product Marketing, you will lead the Product Marketing team and report to the CMO. You will partner with Growth, Creative, Product, Sales, and Support across narrative development, industry campaigns, pricing, packaging, and customer insight. Homebase serves more than 150,000 small businesses with tools for hourly teams.
Key Responsibilities: Own Homebase’s company narrative and market testing system
Lead pricing and packaging changes through measurement
Select target industries and run vertical growth campaigns
Equip Sales and Support with scripts, plays, bundles, and offers




Grow Product Marketing teammates into larger roles
Requirements: Eight or more years in Product Marketing or go-to-market roles
Experience leading and developing Product Marketers
Proven company narrative built from customer insight
Pricing and packaging ownership tied to revenue or conversion
Daily AI use with demonstrated quality checks
Lead hands-on product marketing at Homebase through customer insight, AI-enabled execution, and measurable conversion growth.

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📌 Director of Product Marketing (Ontario)
🏢 Homebase
📍 Ontario