Shape Dropbox customer growth through lifecycle strategy, experimentation, and multi-product adoption across a global customer base.
This senior people leadership role owns lifecycle marketing across onboarding, engagement, retention, monetization, expansion, and re-engagement. You will determine investment priorities, establish measurement, and build scalable programs beyond individual email campaigns. Success depends on connecting product-led and sales-assisted motions with Product Growth, Product, Data Science, and Marketing Operations.
Key Responsibilities: Define lifecycle strategy, roadmap, and investment priorities
Build scalable programs for adoption, retention, and revenue
Lead customer communication strategy and channel planning
Use controlled tests, holdouts, cohorts, and revenue measurement




Develop lifecycle operating model, planning, and technical capabilities
Requirements: 10+ years in lifecycle, CRM, retention, or customer engagement
Experience setting strategy in SaaS or product-led businesses
Expertise in experimentation, automation, segmentation, and personalization
Solid cross-functional judgment across product, data, and marketing
Experience with self-serve and sales-assisted customer motions
Bring strategic judgment and lifecycle expertise to Dropbox’s onboarding, retention, monetization, and expansion programs.

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📌 Lifecycle Marketing Strategy Director (Manitoba)
🏢 Dropbox
📍 Manitoba