Lead digital growth at Definity in Toronto through web operations, conversion optimization, and paid acquisition within a flexible hybrid work experience.
As Senior Manager, Digital Experience and Growth, you will oversee public websites and paid channels. You will guide CMS operations, web publishing, UX optimization, CRO, and performance media. The role supports broker and customer journeys while maintaining digital brand integrity, reliability, and compliance.
Key Responsibilities: Oversee website maintenance, content updates, and publishing activities
Manage CMS roadmaps, workflows, reliability, and digital governance
Design and scale B2B paid acquisition and lead generation programs
Optimize SEM, paid social, display, and programmatic campaigns




Reallocate growth budget using performance and ROI metrics
Requirements: Bachelor’s degree in marketing, business, computer science, or related field
Eight to ten years of progressive digital marketing experience
At least four years managing CMS, publishing, paid media, or CRO
Experience with LinkedIn Campaign Manager, Google Ads, and Google Analytics 4
Solid web, UX, analytical, leadership, and stakeholder collaboration skills
Bring web operations, CRO, paid media, and strategic leadership expertise to Definity’s Toronto-based digital growth function.

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📌 Senior Manager Digital Growth (Ontario)
🏢 Definity
📍 Ontario