Lead OOH and Print activation for WPP Media in Toronto, combining media strategy, client stewardship, negotiation, and people leadership. This hybrid role works in office around four days weekly.
As Director, Direct Activation, you will lead the Toronto OOH/Print Activation team and assigned client portfolio. Partner with the Activation VP to set direction, develop capabilities, and maintain delivery standards. Your work spans recommendations, negotiation, execution, optimization, reporting, reconciliation, and financial accountability.
Key Responsibilities: Set team priorities, objectives, delivery plans, and quality standards
Lead, coach, delegate, and develop activation team members
Steward senior client relationships and resolve complex escalations
Oversee OOH/Print activation, budgets,



timelines, and reconciliation
Champion traditional, digital, and programmatic OOH innovation
Requirements: Related college or university degree
Six to eight-plus years’ OOH and Print expertise
Experience leading complex client portfolios and activation teams
Solid financial, strategic, analytical, presentation, and negotiation skills
Advanced Microsoft Office and AI technology skills
Bring senior client leadership, OOH/Print expertise, and financial accountability to WPP Media’s Toronto activation team.

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📌 Director OOH Print Activation (Ontario)
🏢 WPP Media
📍 Ontario