Lead Canadian Tire Corporation’s CTR promotional strategy using pricing, analytics, and customer insights across a complex retail enterprise. Guide nationwide programs with disciplined governance and measurable outcomes.
The Assistant Vice President owns promotional strategy, planning, and performance for CTR. This senior leader shapes offer and price selection, promotional calendars, key events, and customer value initiatives. The mandate connects Triangle loyalty, Digital activation, True North, and financial performance while building a high-performing Promotions team.
Key Responsibilities: Translate CTR promotional strategy into annual plans and performance priorities
Lead offer, product, price, depth, frequency, and placement decisions
Manage promotional calendars across events, categories, and channels
Establish governance, dashboards, operating rhythms,



and escalation paths
Build team capability, accountability, capacity, and talent progression
Requirements: Eight to ten years of progressive leadership experience
Experience leading promotions, pricing, merchandising, or retail strategy teams
Degree in business, marketing, operations, supply chain, finance, or related discipline
Robust promotional ROI, incrementality, margin, customer, and market analysis
Experience with AI optimization, automation, governance, and senior stakeholders
Shape CTR promotions through analytical leadership, customer value, disciplined execution, and stronger decisions across Canadian Tire Corporation.

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📌 Assistant Vice President Retail Promotions (Ontario)
🏢 Canadian Tire Corporation
📍 Ontario