Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B performance marketing.
As Associate Director, Programmatic Strategy & Activation, you will expand service offerings and guide the department’s strategic vision. The role requires programmatic planning, campaign optimization, KPI analysis, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes while developing partner relationships and sharing subject matter expertise.
Key Responsibilities: Develop and execute comprehensive programmatic advertising strategies
Align initiatives with cross-functional business and marketing objectives
Define KPIs and analyze campaign performance for optimization
Manage programmatic partners, vendors,



and platforms
Provide thought leadership and industry insights
Requirements: Seven-plus years of programmatic experience in relevant organizations
Two-plus years managing, motivating, and coaching people
Experience driving B2B or SaaS growth above $50,000 monthly budgets
Hands-on DSP expertise, preferably TTD, Nexxen, or DV360
Experience with ABM, measurement frameworks, and recent business pitches
Bring programmatic leadership, analytical thinking, and DSP activation expertise to Directive Consulting’s remote-first marketing team.

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📌 Associate Director Programmatic Strategy (British Columbia)
🏢 Directive
📍 British Columbia