Lead SEO, GEO, and AI Search strategy at Critical Mass in Toronto, translating consumer intent and technical performance into measurable outcomes.
As Search Lead, you will partner with the Search Director for a leading financial-services client. You will refine integrated strategies, guide technical and content optimization, and turn complex data into prioritized roadmaps. The work spans search engines, AI platforms, and cross-functional delivery.
Key Responsibilities: Lead integrated SEO, GEO, and AI Search strategies
Direct AI brand and narrative audits across major platforms
Map search demand, consumer intent, and discovery journeys
Oversee technical SEO and AI-readiness assessments
Deliver performance reports and strategic presentations
Requirements: Advanced understanding of Search strategy and SEO
Ability to lead GEO and AI Search strategy
Strong analytical judgment and data storytelling skills
Advanced familiarity with analytics and search platforms
Robust communication, facilitation, and stakeholder-management skills
Bring SEO, GEO, AI Search, analytics, and strategic communication expertise to Critical Mass’s Toronto client work.

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📌 Search Strategy Lead SEO GEO AI (Ontario)
🏢 CMICA Critical Mass
📍 Ontario