Shape a recognized national legacy brand through strategic storytelling, audience insights, and multichannel marketing in GGC’s remote work arrangement.
Girl Guides of Canada–Guides du Canada seeks a Director to strengthen brand positioning and support its mission across Canada. The role connects market research, organizational data, and audience insights with integrated campaigns and broader organizational strategies. You will oversee digital communities, social media, creative direction, and brand consistency while advising leaders and building alignment across audiences.
Key Responsibilities: Strengthen GGC’s national brand presence and positioning
Connect audience insights to brand and marketing strategies
Oversee social media, digital communities, and creative services




Bring GGC’s story to life across channels
Advise executives and senior management on marketing
Requirements: Accomplished leadership across multiple audiences and channels
Experience with legacy or national brands an asset
Cause-marketing, membership, nonprofit, or purpose-driven experience an asset
Exceptional communication, presentation, and storytelling skills
Robust analytical and project-management capabilities
Use brand strategy, community engagement, and insight-led marketing to advance GGC’s profile, mission, and connection with girls.

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📌 National Brand Strategy Director (Ontario)
🏢 Girl Guides of Canada
📍 Ontario