Lead B2B demand generation consulting from a remote setting, with Toronto preferred, combining executive advisory and hands-on program building.
Demand Spring seeks a VP to design, build, and activate advanced revenue marketing practices for client organizations. You will structure ambiguous problems, run workshops, create transparent deliverables, and manage stakeholders through implementation. The work spans demand generation, account-based marketing, lifecycle programs, scoring, routing, and marketing attribution. You will help client teams adopt new processes and connect execution to measurable pipeline and revenue outcomes.
Key Responsibilities: Design scalable demand generation and account-based marketing programs
Build lifecycle, scoring, routing, and campaign orchestration models
Create funnel, pipeline, reporting,



and attribution frameworks
Advise CMOs, CROs, and Revenue Marketing executives
Support proposals, sales conversations, and engagement scoping
Requirements: 10+ years of client-side B2B marketing leadership experience
Consulting-style delivery and stakeholder management capabilities
Proven strategy and hands-on program implementation experience
Deep fluency with connected marketing and sales technology stacks
Strong written, verbal, and executive communication skills
Apply demand generation, ABM, lifecycle marketing, and attribution expertise to measurable client revenue marketing programs at Demand Spring.

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📌 VPB Demand Generation Consulting (Ontario)
🏢 Demand Spring
📍 Ontario