Shape Bushbalm skincare launches from concept to market with positioning, claims, and channel expertise. Work from Ottawa with cross-functional partners.
This Product Marketing Manager role connects product development, brand strategy, and go-to-market execution for Bushbalm’s body-care portfolio. You will build positioning, value propositions, product stories, packaging copy, and launch materials while supporting the stage-gate process. The role reports directly to the Director of Product Marketing and partners with Creative, Copywriting, Influencer, Channel, Education, Sales, Operations, Finance, and Regulatory teams.
Key Responsibilities: Develop positioning, value propositions, and differentiated product stories
Create claims, packaging copy, and launch messaging
Brief Creative, Copywriting,



and Influencer teams
Prepare retail, Amazon, DTC, and professional channel tools
Provide product expertise throughout every launch
Requirements: Three to five years in product marketing, brand, or insights
Experience developing product briefs, positioning, and claims
Experience presenting transparent recommendations from research and data
Familiarity with structured new product development
University degree or equivalent experience
Bring product storytelling, claims development, and launch planning to Bushbalm’s growing beauty and skincare channels.

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📌 Beauty Product Marketing Manager Launches (Quebec City)
🏢 Bushbalm
📍 Quebec City