Lead positioning and messaging strategy remotely for Demand Spring, building research-backed frameworks that guide revenue marketing and sales execution.
This contract, fractional executive assignment suits a senior strategist with repeated B2B experience. You will work directly with client leadership on competitive differentiation, value propositions, segmentation, and content strategy while moving across engagements independently.
Key Responsibilities: Develop positioning frameworks, category strategies, and value propositions
Analyze competitive intelligence and market landscapes for strategic decisions
Build corporate, product, persona, and campaign messaging hierarchies
Define content pillars, formats, channels, and journey alignment




Support launches across products, markets, and customer segments
Requirements: 10+ years in B2B brand, growth, or positioning strategy
Consulting or senior in-house strategy experience
Excellent writing and narrative construction skills
Experience facilitating executive workshops and stakeholder alignment
Independent contractor experience across multiple client engagements
Apply your positioning expertise, competitive research, and messaging discipline to Demand Spring’s remote client strategy work.

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📌 B Positioning and Messaging Vice President (Manitoba)
🏢 Demand Spring
📍 Manitoba