Drive customer expansion at SOCi.ai through account-based marketing, AI-enabled workflows, and data-driven campaigns supporting distributed brands. This leadership role manages two Demand Generation Managers and a Marketing Coordinator.
The Director, Customer & Partner Marketing owns programs for cross-sell, upsell, account growth, retention, and partner-sourced pipeline. You will serve multi-location brands, franchise organizations, and property businesses while collaborating with Sales, Account Management, Customer Success, Partnerships, and Product Marketing. Revenue accountability and operational efficiency remain central.
Key Responsibilities: Develop customer marketing strategies generating expansion pipeline and retention support
Build account-based campaigns for complex customer buying groups
Lead lifecycle campaigns, nurture programs, webinars, events,



and communications
Create co-marketing programs with agencies, technology providers, and resellers
Analyze performance data and optimize investments, workflows, and campaigns
Requirements: 8+ years of B2B SaaS marketing experience
5+ years in customer, expansion, or partner marketing
3+ years managing and developing high-performing teams
Experience with Marketo, Salesforce, automation, and AI-enabled workflows
Proven pipeline and revenue results from cross-sell and upsell programs
Lead SOCi.ai customer expansion marketing with account-based strategy, AI-enabled execution, partner collaboration, and measurable revenue accountability.

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📌 Director Customer Expansion Marketing (Ontario)
🏢 SOCi.ai
📍 Ontario