Lead Asana’s web strategy in Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver.
As Head of Web Strategy and Services, you will guide a complex, multi-product B2B SaaS website. You will shape persona-based discovery, messaging, navigation, localization, and the CMS roadmap. Your work connects user research, experimentation, web analytics, and cross-functional priorities. You will also lead web engineering and localization teams while setting delivery standards and governance.
Key Responsibilities: Set the customer-journey-led vision for asana.com
Own conversion and sales pipeline measurement frameworks
Prioritize global roadmaps from research and analytics
Oversee CMS architecture, performance,



and Core Web Vitals
Lead web engineering and localization teams
Requirements: Web strategy experience for complex B2B SaaS websites
Measurable impact on conversion rates and sales pipeline
People leadership across technical or multidisciplinary teams
Fluency in CMS platforms, architecture, and delivery workflows
Experience scaling international web and localization strategies
Shape Asana’s customer journeys, web platform, analytics, and global experiences from the Vancouver office.

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📌 Head of Web Strategy Vancouver (British Columbia)
🏢 Decisive Point Group
📍 British Columbia