Reporting to the Vice President, Sales Excellence, the Field Sales Director is responsible for providing leadership, coaching, and strategic direction to the BC sales team, while overseeing sales execution across all channels within the assigned region. This role is accountable for developing and implementing effective and innovative strategies that uphold the integrity of the Dandurand Group brand, strengthen market presence, and drive market share growth across the province.

Responsibilities
Provide leadership to a regional sales team and foster a culture of success, accountability, professional development, high performance and ethical behaviour.
Develop and implement sales strategies, tactics and operational plans for sales and distribution within the Dandurand Group portfolio.
Accountable for delivering upon regional targets such as revenue, volume, market share and points of distribution.
Manage key customer relationships (with a focus on Chains, Independent and On-Premise Channels) and actively participate in closing strategic opportunities.
Support and develop all sales representatives through coaching and training initiatives.
Develop weekly, monthly and quarterly sales initiatives and goals.
Track, rank and publish results.
Lead Bi-Weekly Sales Meetings setting priorities and reviewing performance of the team.
Create Quarterly Launch Presentations communicating key priorities and ensure supporting tools are in place.
Identify sales objectives by territory.
Collaborate with customer marketing team to ensure strong execution of consumer programming.




Provide competitive analysis for brand performance and competitive set.
Monitor and review expense reports to effectively manage the T&E; budget.
Correspond proactively with all corporate partners to maintain positive and long-term business relationship.
Develop and oversee daily/weekly route planning with all sales representatives.
Ensure discipline and implementation of the CRM tool.
Manage and oversee supplier visits.

Education & Experience
Bachelor’s degree in business administration
Experience in the alcoholic beverage industry (an asset)
Minimum of 5 years of Consumer Packaged Goods experience with Beverage Alcohol (an asset)
Minimum of 3 to 5 years of Sales management experience leading high performing teams

Qualifications
Experience in the alcoholic beverage industry (an asset)
Excellent knowledge of Microsoft Office Suite (particularly Excel and PowerPoint)
Familiarity with Sales CRM tools (EZ Focus an asset)
Highly developed interpersonal skills and dynamic leadership capabilities
Strong planning, organizational and time management skills
Excellent communication skills with an ability to develop effective presentations
Exceptional analytical skills
Familiarity managing budgets
Displays an entrepreneurial spirit and is highly self-motivated
Proven ability to manage multiple projects and respect tight deadlines
Proven success building a market strategy and corporate sales plan
Available to attend periodic evening and weekend events

#J-18808-Ljbffr

📌 Field Sales Director (British Columbia)
🏢 Dandurand Group
📍 British Columbia