Lead Trade Sales growth from Masco Canada’s hybrid St. Thomas office through business development strategy, sales enablement, and commercial leadership.
As Director, Sales and Business Development, you will develop profitable-growth strategies across Trade segments and collaborate with internal and external stakeholders. The scope includes Strategic Customer Account Management, Residential New Construction, Bathing, Showroom, Repair and Install, and Commercial execution. You will lead teams, relationships, pipeline management, forecasting, and business intelligence activities.
Key Responsibilities: Develop and execute Trade sales and business development strategies
Lead Business Development and Sales Enablement teams
Identify markets, customer segments, partnerships, and product opportunities
Build relationships with contractors, influencers,



customers, and agencies
Report commercial performance using metrics, KPIs, and business insights
Requirements: Bachelor’s degree in Business, Marketing, Commerce, or related field
10+ years in business development, sales strategy, or commercial leadership
Solid Canadian Trade channel and commercial sales knowledge
Experience developing growth strategies and strategic relationships
Plumbing, building materials, or related industry experience preferred
Bring Trade channel expertise, sales enablement leadership, and profitable-growth strategy to Masco Canada’s St. Thomas team.

#J-18808-Ljbffr

📌 Director Trade Sales Strategy (Ontario)
🏢 Behr Canada
📍 Ontario