Lead performance marketing investment strategy for AutoTrader.ca and AutoHebdo with advanced Excel, basic SQL, and commercial analysis.
This hands-on Director role focuses on analytical, data-driven strategy rather than integrated campaign or media planning work. You will investigate performance drivers, evaluate unit economics, and direct investment decisions. The role also influences shared Performance and Analytics teams across the Autonex group.
Key Responsibilities: Investigate regional and channel performance differences
Translate root-cause findings into investment decisions
Evaluate campaign economics and investment effectiveness
Explain performance drivers to senior leaders
Influence execution without waiting for perfect information
Requirements: 10+ years in data-driven strategy and transformation
Advanced Excel and basic SQL capabilities
Proven analytical problem-solving and deaveraging skills
Robust Performance Marketing understanding
AI-forward mindset using tools and simple agents
Direct consumer marketing strategy for AutoTrader.ca and AutoHebdo through rigorous analysis, performance economics, and measurable investment choices.

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📌 Director Performance Marketing Strategy (Ontario)
🏢 AutoTrader.ca
📍 Ontario