Job Summary

CreditMarketing.ca (Loans Canada) is hiring a full-time Paid Media Specialist to run and scale campaigns across Google, Bing, Meta, TikTok, and Snapchat. This role combines media buying with hands-on tracking: you'll own campaign performance and understand how data moves from click to lead to revenue. You’ll use AI tools daily to work faster and make better decisions.

This is a remote role for candidates living in Ontario with occasional in-person meetings in Barrie or the GTA and annual company meetups in Montreal. This posting is for an existing vacancy.

Who We Are

We have spent over 14 years connecting Canadians with lending products, as one of the country’s leading lead generation businesses in online lending and automotive finance.

Responsibilities

- Manage a 6-figure monthly ad budget
- Plan, launch, and optimize campaigns on Google Ads (including YouTube), Bing, Meta, TikTok, and Snapchat
- Optimize for CPA, ROAS, and lead quality, not just lead volume
- Implement and maintain conversion tracking with Google Tag Manager, server-to-server postbacks, and the Meta Conversions API
- Troubleshoot tracking issues and reporting discrepancies
- Work with internal teams on landing pages and conversion flows
- Use AI tools to analyze performance and produce ad creative that follows financial advertising rules

Requirements

- Hands-on experience managing paid campaigns on at least two of: Google, Meta, TikTok, Snapchat
- Strong working knowledge of Google Tag Manager, pixel and event tracking, and conversion attribution
- Experience with S2S postbacks and the Meta Conversions API
- Understanding of UTMs, click IDs, cookies, browser limits, and how they affect tracking
- Regular, practical use of AI tools such as Claude or Google Gemini in your work




- Fluent written and spoken English

Nice to Have

- Experience with lead generation, especially in lending or other regulated financial products
- Experience handling financial services ad policies and disapprovals
- Familiarity with affiliate and click tracking platforms
- Experience with GA4 or similar analytics tools
- Familiarity with Canadian privacy and anti-spam law (PIPEDA, CASL, Quebec Law 25)

Compensation & Advantages

- Salary: $66,000 to $96,000 per year, based on experience
- Fully remote within Ontario
- Health and dental
- 3 weeks vacation (including 1 week off around Christmas)
- Paid access to AI tools (Claude, Google Gemini)
- Macbook Air (if needed)

How to Apply

Apply through Indeed with your resume and a short summary of your paid ads and tracking experience.

Pay: $66,000.00-$96,000.00 per year

Benefits:

- Extended health care
- Work from home

Application question(s):

- Briefly describe how you would track a user from ad click to lead submission to revenue attribution.
- We generate loan leads, and each lead is worth a different amount to us depending on which lender buys it and whether it funds. Would you bid on Target CPA or Target ROAS, and why? What tracking would you need first?
- Which platforms have you personally managed spend on, and what was the typical monthly spend on each?
- How do you currently use AI tools (e.g. ChatGPT, Google Gemini, Claude) in your campaign management workflow?
- What is the largest monthly ad budget you've managed and what challenges did you come across managing it?
- Have you run ads for loans, credit, or other financial products? How did you handle policy restrictions or ad disapprovals?

Experience:

- Facebook Advertising: 2 years (required)

Language:

- English (required)

Work Location: Hybrid remote in Barrie, ON

📌 Paid Media Manager (PPC, Lead Generation) (Barrie)
🏢 CreditMarketing.ca
📍 Barrie