Please apply directly through Indeed. To help us keep the recruitment process organized and ensure all applicants receive fair consideration, we ask that candidates submit their applications through Indeed rather than contacting our company or team members directly by email, phone, or LinkedIn.

Outbound Business Development Representative (BDR) – Franchise SaaS

Company: iRover
Location: Remote – Canada or US
Employment Type: Full time
Base Salary: $60,000 CAD annually
On-Target Earnings: $85,000–$90,000 annually, with additional upside for exceptional performance

About iRover

iRover is a SaaS digital marketing platform built specifically for franchise organizations.

We help franchisors execute more effective local marketing across their franchise networks, combining national brand consistency with the authentic local presence that helps individual locations succeed.

Our platform brings together franchisee websites, local content, social media, email marketing, Google Business Profile management, customer reviews, and other digital marketing tools into one centralized system.

We primarily serve service-based franchise organizations, helping their marketing teams implement consistent, effective local marketing across dozens or hundreds of locations.

About the Opportunity

We're looking for an experienced Outbound Business Development Representative (BDR) to help us build relationships with franchise organizations across North America.

Your primary responsibility will be to identify prospective franchisor clients, connect with senior decision-makers, and generate qualified meetings for our founder.

Our target customers are franchisor head offices, with decision-makers typically including Presidents, CEOs, CMOs, VPs of Marketing, and Marketing Directors.

We're particularly interested in candidates with established experience selling B2B products or services directly to franchisor head offices. Existing relationships with franchise executives and senior marketing decision-makers would be a significant advantage.

This is a prospecting and relationship-development role, not a full-cycle sales position. You'll work directly with our founder, who will lead discovery meetings, product demonstrations, proposals, and closing.

Our sales process is relationship-driven, often involving conversations with senior franchise executives over many months. We're looking for someone who understands how to develop new business opportunities through thoughtful outreach, consistent follow-up, and relationship building.

What You'll Be Doing

- Research and identify prospective franchise organizations, particularly within service-based industries.
- Identify appropriate marketing and executive decision-makers at franchisor head offices.
- Initiate personalized outbound outreach through email, LinkedIn, phone, and other relevant channels.
- Build relationships with prospective clients and identify potential opportunities for iRover.
- Qualify prospects based on their business needs, organizational fit, and level of interest.
- Schedule qualified introductory meetings with our founder.




- Develop and maintain relationships with prospective clients through ongoing, thoughtful follow-up.
- Maintain accurate prospect records, outreach activities, and pipeline information in our CRM.
- Collaborate directly with our founder to continuously improve prospect targeting, messaging, and outreach strategies.

Our Approach to Outbound Sales

We believe effective B2B outreach starts with understanding the prospect's business.

Rather than relying on high-volume, generic sales messages, our approach emphasizes thoughtful research, personalized communication, and offering useful insights.

For example, we may introduce a prospective franchise brand to opportunities we've identified across its local websites, Google Business Profiles, or customer reviews.

We're looking for someone who can combine the persistence and discipline of successful outbound sales with the ability to build genuine relationships and engage senior business leaders.

Success in this role will be measured primarily by the quality and consistency of qualified sales opportunities generated—not simply the volume of calls or emails sent.

What We're Looking For

Required Experience and Skills

- 2+ years of successful outbound B2B sales, business development, or appointment-setting experience.
- Demonstrated success generating qualified meetings with business decision-makers.
- Strong prospect research and lead qualification skills.
- Excellent written and verbal communication.
- Confidence engaging senior-level business executives.
- Experience using LinkedIn, email, phone outreach, and CRM systems.
- Strong organizational skills and consistent follow-through.
- Ability to work independently in a remote environment.
- Patience and persistence in developing relationships over longer B2B sales cycles.

Highly Valued Experience

- Previous experience selling B2B products or services directly to franchisors or franchise head offices.
- Existing relationships with executives or marketing leaders in the franchise industry.
- Experience selling SaaS platforms, digital marketing solutions, marketing services, or other B2B technology.
- Experience prospecting multi-location businesses or franchise networks.
- Understanding of the relationship between franchisor marketing teams and individual franchisee locations.
- Experience identifying and engaging senior decision-makers within organizations that have longer, consultative sales cycles.

You don't need to be a digital marketing specialist, but you should be comfortable learning about technology solutions and communicating their business value.

Compensation & Earning Potential

We offer a competitive base salary with meaningful performance-based earning potential.

- Base Salary: $60,000 CAD annually (full-time)
- On-Target Earnings (OTE):



$85,000–$90,000 annually, including base salary and performance incentives
- Additional Upside: Uncapped performance-based commissions, with the potential to exceed $100,000 in annual earnings for exceptional results

Our compensation structure is designed around the primary responsibilities of this role: generating qualified meetings and developing new sales opportunities.

Performance incentives are earned through:

- Qualified Sales Meetings: Generating and securing meetings with appropriate decision-makers at prospective franchisor organizations.
- Opportunity Development: Identifying qualified prospects who progress into meaningful sales discussions.
- New Client Acquisition: Additional commission when opportunities originated by the representative ultimately become paying clients.

Because our sales process involves building relationships with senior franchise executives and can extend beyond 12 months, our compensation model rewards meaningful progress throughout the sales process—not just completed sales.

This provides an attractive balance of stable compensation, achievable performance incentives, and significant long-term earning potential.

Why Join iRover?

- Work in a specialized B2B SaaS market with a clearly defined target audience.
- Represent a comprehensive marketing platform designed to address real challenges faced by franchise organizations.
- Work directly with the company founder and contribute to shaping our outbound sales approach.
- Enjoy the flexibility of a remote working environment.
- Receive a stable base salary with meaningful performance-based incentives.
- Have an opportunity to grow into a broader sales role as the business develops.

We're looking for someone who enjoys developing new business, building relationships, and contributing to the growth of an established technology business.

How to Apply

Please submit your resume through Indeed, along with a brief introduction outlining your relevant outbound B2B sales experience.

If you've previously sold products or services directly to franchisor head offices, we'd particularly like to hear about that experience.

Please tell us:

- What types of B2B products or services you've sold.
- The types of decision-makers and organizations you've worked with.
- Whether you've sold directly to franchisor head offices or other multi-location organizations.
- Your experience generating qualified opportunities through outbound prospecting.

We're especially interested in candidates who bring both strong outbound sales skills and an understanding of the franchise business environment.

We look forward to hearing from you through Indeed.

Pay: $60,000.00-$90,000.00 per year

Application question(s):

- Where will you be based while performing this remote role?
- How many years of outbound B2B sales or business development experience do you have?
- This position focuses primarily on outbound prospecting, relationship development and generating qualified meetings. Our founder leads the sales conversations and closing. Is this the type of role you're seeking?

Work Location: Remote

📌 Outbound Business Development Representative (BDR) – Franchise SaaS (Canada)
🏢 Metamor
📍 Canada