Media Account Executive

Toronto Culture Media Group Inc. | Toronto, Ontario | Hybrid

Full-time | Base salary of $50,000 to $75,000 CAD annually, depending on experience, plus commission.

About Toronto Culture

Toronto Culture covers the food, places, events and stories that make Toronto what it is. We help businesses and brands connect with audiences through social content, original videos, event coverage and advertising partnerships.

We’re looking for a Media Account Executive who can find recent opportunities, build strong client relationships and turn a campaign idea into a signed partnership.

The role

You’ll develop new business and grow advertiser relationships with brands, local businesses and agencies. From the first conversation through proposal, negotiation and close, you’ll help clients understand how Toronto Culture can support their goals.

This is a sales role with responsibility for generating revenue. You’ll work closely with our creative and campaign teams to build proposals that make sense for the client, our audience and the team delivering the work.

What you’ll do

- Identify and approach prospective advertisers through email, calls, networking and consistent follow-up.
- Lead discovery conversations to understand campaign objectives, audiences, budgets and timing.
- Create and present proposals for sponsored social content, branded videos, event coverage and longer-term partnerships.
- Manage pricing discussions, negotiations and agreements from initial interest through close.
- Build relationships with business owners, marketing teams, brand managers and agency contacts.
- Maintain accurate opportunities, next steps and revenue forecasts in HubSpot.
- Work toward agreed sales targets while developing a reliable pipeline of current and repeat business.
- Give campaign and creative colleagues clear briefs, budgets, deliverables and timelines.
- Use campaign results to support renewals and identify opportunities to grow accounts.




- Stay informed about Toronto businesses, new openings, events and relevant advertising opportunities.

What you’ll bring

- Experience selling media, digital advertising, sponsorships, brand partnerships or related services. Two or more years is preferred, but demonstrated results matter more than a particular title.
- Examples of business you personally helped source and close, beyond servicing existing accounts.
- An understanding of branded content, social platforms and how advertisers evaluate campaign results.
- Strong writing and presentation skills, with the ability to explain an idea clearly and make a persuasive recommendation.
- A thoughtful approach to negotiation and the confidence to ask for the business.
- Reliable follow-through and the ability to manage several opportunities at different stages.
- Comfort using a CRM and collaborating with creative and campaign teams.
- Genuine curiosity about Toronto’s businesses, communities and culture.

Publisher-side sales experience and relationships with brand or agency buyers would be valuable. An existing client book is not required.

Why join Toronto Culture?

You’ll sell campaigns rooted in Toronto, contribute ideas to client pitches and see partnerships develop from an initial conversation into published work. This is an opportunity to make a direct contribution to the business while working closely with the people creating and delivering the campaigns.

How to apply

Apply through Indeed with your resume and a brief example of an advertising or partnership opportunity you helped win. Tell us what you sold, your role and the outcome. Anonymized examples are welcome. Please don’t include confidential client information.

We welcome applicants from different backgrounds. Accommodations are available throughout the recruitment process. Please let us know what you need.

Pay: $50,000.00-$75,000.00 per year

Benefits:

- Paid time off

Work Location: Hybrid remote in Toronto, ON (Toronto District)

📌 Media Account Executive (Toronto)
🏢 Toronto Culture Media Group
📍 Toronto