We’re looking for an outgoing, passionate, results-driven Strategic Marketing Manager to join the Manulife Insurance Marketing team. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across Individual Insurance and Guarantee Wealth Solutions. As a Strategic Marketing Manager, you will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector. You will leverage your expertise in strategic marketing and understanding of the insurance industry to create cutting-edge strategies that enhance our brand presence, drive growth, and ensure we remain the partner of choice for clients.
Strategic Planning: Market Analysis: Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry.
Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics.
Relationship Building: Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support.
Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives.
Performance Tracking: Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements.
Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment.
Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients.
Strong understanding of go-to-market strategies and marketing principles.




Excellent analytical skills with the ability to interpret data and market trends.
Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in marketing automation tools and CRM systems.
Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. #85,300.00 CAD
- $135,300.00 CADEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. com for the salary range for your location.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short
- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and

we offer
the full range of statutory leaves of absence. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement. #

📌 Head of Marketing Strategy (Winnipeg)
🏢 Manulife
📍 Winnipeg