Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B marketing performance.
The Associate Director, Programmatic Strategy & Activation owns expansion of Directive Consulting’s Programmatic services and department vision. This leadership role develops strategies, analyzes KPIs, manages partners, and provides programmatic expertise. Develop and execute comprehensive programmatic advertising strategiesAlign initiatives with cross-functional business objectivesDefine KPIs and analyze campaign performance regularlyManage programmatic partners, vendors, and platformsShare industry insights as an internal thought leaderRequirements: Seven-plus years of programmatic experienceTwo-plus years managing, coaching, and engaging peopleExperience growing B2B or SaaS clients with $50k-plus monthly budgetsHands-on DSP campaign building and optimization experienceProgrammatic planning, measurement framework, and ABM experienceBring programmatic leadership, DSP activation, and analytical expertise to expand Directive Consulting’s B2B marketing services remotely. #

📌 Associate Planning Manager (Canada)
🏢 Directive
📍 Canada