Lead SEO, GEO, and AI Search strategy at Critical Mass in Toronto, translating consumer intent and technical performance into measurable outcomes.
As Search Lead, you will partner with the Search Director for a leading financial-services client. You will refine integrated strategies, guide technical and content optimization, and turn complex data into prioritized roadmaps. The work spans search engines, AI platforms, and cross-functional delivery.

Key Responsibilities

Lead integrated SEO, GEO, and AI Search strategiesDirect AI brand and narrative audits across major platformsMap search demand, consumer intent, and discovery journeysOversee technical SEO and AI-readiness assessmentsDeliver performance reports and strategic presentationsRequirements:
Advanced understanding of Search strategy and SEOAbility to lead GEO and AI Search strategyStrong analytical judgment and data storytelling skillsAdvanced familiarity with analytics and search platformsStrong communication, facilitation, and stakeholder-management skillsBring SEO, GEO, AI Search, analytics, and strategic communication expertise to Critical Mass’s Toronto client work.
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📌 Search Strategy Lead Seo Geo Ai (Canada)
🏢 Interpublic
📍 Canada