STRATFORD HONDA is currently seeking a Sales Consultant!

The Sales Consultant is responsible for developing ongoing and long-term relationships with customers while being a product specialist advising customers on the right vehicle purchase. As a team player, the Sales Consultants strive to develop collaborative relationships throughout the dealership and provide exceptional customer service while promoting and selling our full range of vehicles.

Job Duties Include:

- Greet customers on the lot and online, discover their lifestyle needs, and guide them to the perfect new or pre-owned vehicle
- Work alongside our Finance team to structure transparent deals
- Review traffic and prospect activity daily with the General Sales Manager
- Responsible for New and Used Vehicle Lot Display
- Responsible for laying out a daily to-do plan, outlining their day for the General Sales Manager
- Forecasts New and Pre-owned Sales annually/monthly with the General Sales Manager
- Helps General Sales Manager Plan all marketing and advertising for both New and Used
- Checks all deliveries for Customers, 2 hours prior to delivery and ensures a memorable customer experience

Successful Candidates Possess:

- Valid OMVIC certification
- Possesses a valid driver’s license and a clean driving record
- Professional demeanor and appearance
- Ability to work in a team and possesses strong interpersonal skills with an upbeat and engaging attitude
- Excellent listening skills
- Self-motivation with an excellent work ethic
- Ability to problem solve and high attention to detail
- Loves a fast paced environment
- Computer skills and understanding of technology
- Experience with DMS (especially PBS) software is considered an asset





Why work for UpAuto?

At UpAuto, we believe in supporting our people and creating an environment where individuals can grow and succeed.

- Competitive Compensation & Benefits: A competitive compensation package and comprehensive benefits.
- Growth & Development: A leadership team committed to personal growth, mentorship, ongoing training, and support.
- Performance & Innovation: A purpose-built business focused on driving growth and improving performance across our dealerships for the benefit of all stakeholders.
- Inclusivity & Respect: A workplace culture that values diverse perspectives and treats every individual with fairness and respect.
- Customer-Focused Culture: A shared commitment to delivering exceptional customer service in every interaction.

Position Details:

- Position: Sales Consultant
- Department: Sales
- Employment Type: Full-time, permanent
- Work Location: On-site at Stratford Honda
- Compensation: $65,000 - $100,000 annually
- Benefits: Comprehensive benefits package available

The expected compensation range may vary depending on experience and qualifications.

This compensation range includes base wages and vacation pay, as applicable under Ontario Regulation 476/24 made under the Employment Standards Act, 2000.

Position Status Disclosure:



This posting is to accommodate growth within the Sales Department.

Accessibility & Accommodation

UpAuto is committed to providing accessible employment practices in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodation is available upon request for applicants with disabilities throughout the recruitment and assessment process and during employment. If you require accommodation at any stage of the recruitment process, please let us know.

Equal Employment Chance

The UpAuto Group is committed to providing equal employment opportunities to all individuals, regardless of race, colour, religion, sex, gender identity, sexual orientation, national origin, disability, age, or any other characteristic protected by applicable law.

We believe a diverse workforce strengthens our ability to innovate, serve our customers, and create an inclusive and dynamic workplace. We strive to foster an environment built on fairness, equity, and respect, and our commitment to equal opportunity extends to all aspects of employment, including recruitment, hiring, training, promotion, compensation, benefits, and disciplinary practices.

Artificial Intelligence Disclosure

No artificial intelligence (AI) tools are used in the assessment, screening, or selection of candidates for this role.

Additional Information

Employment may be conditional upon the successful completion of standard background checks, where applicable.

We thank all applicants for their interest. However, only those selected for an interview will be contacted.

Thank you for your interest in joining the UpAuto team!

📌 Sales Consultant (Stratford)
🏢 Stratford Honda
📍 Stratford