DescriptionValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, professional services, and other vertical markets. DescriptionValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, professional services, and other vertical markets. We’re hiring a product marketing Lead whose success is measured by adoption: how quickly and how deeply partners and merchants use our products. That means lifecycle campaigns, onboarding content, and activation playbooks for two audiences at once: the ISV partner and the merchants who use their software. With the ISV channel team, you’ll run co‑marketing and merchant‑enrollment campaigns that lift penetration within each partner’s customer base. You’ll use that data to segment partners and merchants, flag at‑risk accounts, and surface expansion opportunities, then take what you find to the teams who can act on it. You’ll translate technical capabilities into the outcomes ISVs and merchants care about: revenue share, retention, cleaner reconciliation, and faster onboarding. You’ll also make sure what we’re building is communicated publicly, online and through partners. You’ll adapt messaging to regional regulatory and market conditions, and work with product, finance, risk, and support so that each launch is commercially and operationally ready before it goes out. You’ll run win/loss and churn analysis and feed what you learn back into positioning and the product.



Represent the market inside the company: You’ll track competitors, pricing, interchange, and regulatory developments, and be the voice of the market and of adoption data in product planning. At least 3 years of experience in product marketing at a B2B software, fintech, or payments company. Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users. Comfort with data. You can define a metric, build or spec a dashboard, and draw a conclusion from it. Strong writing. You can turn a technical capability into a clear business case for a software company or a small‑business owner. Experience building sales enablement that teams actually used. You use AI tools every day for research, drafting, and analysis, and you check what they produce. Lifecycle or onboarding marketing in a partner‑led business. Marketing in healthcare, legal, hospitality, or qualified services software. Running win/loss or churn analysis programs. Hands‑on experience with SQL, a BI tool, or marketing automation. In the same week you might rebuild a merchant onboarding email sequence, pull cohort data for the CEO, train a partnership team on a new vertical, and rewrite a battlecard after a lost deal to a horizontal processor. Priorities will shift with the roadmap and with acquisitions.



Why this role mattersValPay is building products and features for software partners across several verticals and regions. You’ll have the authority to set the story and change it when the adoption data says so. _____________________________ DescriptionValPay conçoit des solutions de paiement intégrées pour les entreprises de logiciels. Notre modèle PayFac-as-a-Service permet aux éditeurs de logiciels (ISV) d’offrir des paiements à leurs commerçants sous leur propre marque, pendant que nous prenons en charge la souscription, la conformité et la gestion des risques. Stimuler l’adoption par les partenaires et les commerçants : Vous serez responsable du parcours d’adoption : signature, intégration technique, mise en service, première transaction, adhésion des commerçants et expansion. Cela comprend des campagnes de cycle de vie, du contenu d’accueil et d’intégration (onboarding) et des guides d’activation pour deux publics à la fois : l’ISV partenaire et les commerçants qui utilisent son logiciel. Mesurer l’adoption et agir en conséquence : Vous créerez et tiendrez à jour le tableau de bord de l’adoption : taux d’activation, délai avant la première transaction, taux de rattachement et de pénétration, volume par commerçant, adoption des fonctionnalités et rétention par cohorte. Vous utiliserez ces données pour segmenter les partenaires et les commerçants, repérer les comptes à risque et faire ressortir les occasions d’expansion, puis vous transmettrez vos constats aux équipes qui peuvent agir. Vous traduirez les capacités techniques en résultats qui comptent pour les ISV et les commerçants : partage des revenus, fidélisation, rapprochement simplifié et intégration plus rapide. Vous veillerez aussi à ce que ce que nous construisons soit communiqué publiquement

📌 Responsable marketing produits et marchés (Canada)
🏢 ValPay
📍 Canada