At Sprout, our mission is to make fertility and family-building accessible to all Canadians, regardless of age, gender, sexual orientation, or family structure. The journey to parenthood can be emotionally, physically, and financially challenging, and too many people go through it without the support they need. Nearly half the Canadian workforce is in peak family-building years, yet most benefits plans weren't built for this journey. Sprout is one platform that supports people through the full continuum, from the moment they start thinking about family-building to their first day back at work. The roleThis is Sprout's first marketing hire. We're looking for a creative, hands-on marketer to shape how Sprout shows up, and to do the work that keeps us showing up, week after week. Our marketing has to make families want Sprout, and provide decision-makers with every reason to say yes. It has to be clear enough for a broker to explain in two minutes, credible enough for an insurance carrier to put its name next to, and warm enough that an employee in the middle of their family-building journey feels truly supported. You'll own marketing end to end. The first is craft, you have a good eye, you care about the details, and you take pride in doing work well. The second is building with AI, you're comfortable setting up the workflows that handle research, drafting, and shipping, so your time goes to the parts that need your judgment. If you're great at this, you'll have a clear path to building and leading marketing at Sprout as we grow. Run our channels: own our email, LinkedIn and content strategy and calendar, and keep them moving every week. Build our community:



grow a community of HR leaders and brokers who want to learn from us and from each other. Run lifecycle campaigns: design, test, and run the nurture campaigns that take people from first interest to long-term partnership. Be the voice of our customers: stay close to the people who use, buy, and recommend Sprout, and bring what you learn back into our campaigns and content. You have 6+ years of B2B marketing experience, with hands-on depth across content, email, events, and brand messaging. You balance data and empathy
- you set up your own reporting and let results guide you. But you also know that marketing a family-building benefit takes as much warmth as numbers. you can show us how, and you know where it helps and where it doesn't. You're low-ego
- you're as comfortable shaping our story as you are packing boxes for an event. Bonus: you've worked in group perks, HR tech, or health tech sold through employers, and you know what earns the trust of brokers and carriers. GTA-based, with flexibility on where you work day to day and access to our Toronto office. You'll need to be local for events and in-person support Async-friendly and outcome-focused
- we care about what you accomplish, not whether you're online at a particular time Competitive compensation + stock options: you'll have comprehensive health and wellness benefits, plus meaningful ownership in the company you're helping build Unlimited vacation: we trust you to manage your time and take the time you need Remote flexible: work from home or use our downtown Toronto office We aren't just building a company; we're creating a world where family-building is accessible to everyone.

📌 Trade marketing and events specialist (Canada)
🏢 Sprout Family
📍 Canada