The opportunityReporting into the the Sr Manager, Marketing the Manager, Marketing is responsible for driving the growth and performance of our brands by leading product strategy, development, and end‑to‑end lifecycle management across the Canadian market. This role operates within a hybrid work model, requiring a 3 day presence onsite in our Mississauga office. The roleProduct Marketing Strategy Using market and consumer insight data, build strategic product pipeline for short and long term plans, in collaboration with senior team and product merchandising team, with a suitable assortment (either locally or globally developed) for each brands’ positioning within the Canadian market. Spot incremental opportunities for placement throughout the year. Launch Performance: Lead the style and SKU review process by leveraging data analysis (shipment/POS/Inventory evaluation) to build an optimized, profitable assortment, while driving overall portfolio productivity meeting financial and inventory goals. Provide regular updates on seasonal launches, providing data driven recommendations for optimization. Distribution Planning: Collaborate with Customer Management Group (CMG) to respond to retailer/market needs, lead retailer presentations to support product sell-in, and gain retailer alignment to commercial plans. Understand and apply consumer insight data to product and distribution strategies, manage briefing on ad hoc research when applicablePartner with key CMG stakeholders to support in market activation of recent and existing products with retailers. Lead clear communication with partners to share key timelines, project updates, and sales support deliverables.



Contribute to weekly meetings with local and international teams to track production, shipment and in DC availability. Lead in setting up seasonal launches in the company’s Enterprise Resource Planning (ERP) systems such as Workfront and Product Lifecycle Management, completing assigned tasks and participating in planning meetings with international teams. Collaborative with Demand Analytics team and Sales Operations teams to ensure accuracy in forecasts in order to achieve quarterly profit targetsKey owner of seasonal line sheet handover and Line Development projects remain on schedule Assist in managing shipment, POS, and inventory performance by analyzing trends, identifying inventory risks or opportunities, and providing recommendations, supporting monthly tracking to ensure financial targets and inventory goals are consistently met. Brief internal and external creative teams for in-market communications and activations including packaging, online assets (PDP, Landing pages), retailer POS/digital assets Craft product selling features, benefits copy for online, packaging or in-store activation Responsible for marketing budget including forecasting, planning, and overseeing allocated spend, and overseeing day to day budget management and invoice processing Bachelor’s degree in marketing 5+ years a similar Marketing Management role in either product management, brand or retail management Experience in apparel, a strong asset Ability to lead cross functional teams and marketing function teams NPD & data analytics

skills:
Analytically focused with ability to create insights from data Bilingual English / French is an asset

📌 Head of marketing (Canada)
🏢 Gildan
📍 Canada