Your role asDirector, Product MarketingReporting to Lucas McConnell, Vice President of Marketing, the Director of Product Marketing is responsible for how Dialogue understands its market and clients, and for making sure that understanding changes what we built, how we position it, and how our GTM teams sell and support it. Much of this work happens outside the Marketing team. You will work every day with Product, Member Experience, Sales, Customer Success and Partnerships, and you will often need to move decisions without formal authority over the people making them. You will present recommendations to senior leaders, including on the product roadmap, and you are expected to build agreement through influence, evidence and judgment. You will lead a team of two product marketers and are responsible for their growth, through regular coaching, clear goals and honest feedback. You will also sit on the Marketing Leadership Team and help set strategy, talent plans and the roadmap for the Marketing organization. themes for marketing content and events Work with leaders in Product, Member Experience, Sales, Customer Success and Partnerships to agree on priorities and keep launches and messaging aligned Set the product marketing strategy and be accountable for the results of launches, positioning and messaging. Direct GTM enablement for sales,



customer success and partner teams, including a regular training cadence built on market insight and feedback from customer-facing teams Lead and develop a team of two product marketers, including performance management and career development Own the annual Product Marketing budget, including agency work, hosted events and asset creation, and report on spend against plan Work with external partners on product marketing initiatives 8+ years of experience in marketing, product marketing, or a related role A record of influencing across functions and with senior executives, including getting decisions made where you did not have the final say Experience leading go-to-market enablement across sales, customer success and partner teams Able to work from our Montreal or Toronto office three days a week Access to the Dialogue app and virtual mental health support for you and your family Perks plan, a health spending account, dental coverage, and fitness reimbursement 4 weeks vacation, 9 wellness days, and 1 volunteer day Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles Incentive plans, referral bonuses & RRSP matching Learning via Coursera, external training budget & mentorship Optional parental leave top-up

📌 Head of Product Marketing (Canada)
🏢 Dialogue
📍 Canada