Digital Marketing Manager (Canada)

Digital Marketing Manager (Canada)

07 Nov
|
Roadpost
|
Canada

07 Nov

Roadpost

Canada

From remote adventures to critical business operations, we provide satellite phones, messengers, and data solutions that help people stay connected when it matters most.
As a Roadpost brand, we partner with leading satellite networks, including Iridium and Inmarsat, and offer trusted products like ZOLEO. We’re focused on growing that connection – bringing recent customers on board, keeping existing subscribers engaged, and delivering reliable communication beyond the reach of cellular networks.
As Digital Marketing Manager, you will play a key role in growing and protecting BlueCosmo’s airtime subscriber base through effective digital marketing strategies. Balancing disciplined customer acquisition with long-term subscriber retention, you’ll independently manage initiatives that strengthen our recurring‑revenue business.
Working closely with internal stakeholders and creative partners, you’ll translate business objectives into measurable marketing outcomes, ensuring our digital channels deliver sustainable growth and a compelling customer experience.
Optimize E‑Commerce and Digital Experiences. Improve website and Amazon conversion through product listings, airtime plan pages, checkout flows, and A/B testing. Coordinate the website’s shift toward a service‑first experience, working with designers and stakeholders to deliver improvements.
Use platform‑native AI and automation to improve bidding, targeting, and budget efficiency, and explain performance through ROAS, CAC, and profitability. Direct paid media agencies and creative partners while retaining hands‑on ownership of in‑house execution.
Use AI tools to streamline campaign development, content creation, reporting, and creative concepts. Identify automation opportunities that improve efficiency while maintaining quality and brand consistency.
Turn Data into Decisions. Use GA4, advertising analytics,



and conversion tracking to monitor KPIs, evaluate performance, and recommend improvements based on reliable data.
Independently manage marketing initiatives from briefing through launch and post‑campaign review. Coordinate stakeholders, address risks proactively, and apply learnings to improve future results.5‑7 years of hands‑on digital marketing experience, ideally in e‑commerce, direct‑to‑consumer, or subscription‑based businesses, with demonstrated ownership of measurable marketing outcomes.
Lifecycle Marketing Expertise. Experience with Amazon Seller or Vendor Central, product listing optimization, landing pages, and A/B testing. Familiarity with Helium 10 or Pacvue is an asset.
Practical experience using tools such as ChatGPT, Claude, or AI‑enabled marketing platforms to improve productivity and marketing execution.
Project Ownership and Collaboration. Digital Marketing Versatility. Sound brand and content judgment, with familiarity in SEO, Shopify, or other content management systems. Experience in outdoor/adventure, travel, maritime, or technology and hardware is an asset.
You’ve assessed existing marketing performance, identified opportunities, and implemented initial improvements across acquisition, retention, and conversion.
Your initiatives are delivering measurable improvements in churn, re‑activation, conversion, and acquisition efficiency, with website optimization progressing on schedule.
You’ve contributed to a stable, growing subscriber base, stronger marketing returns, and an improved service‑first website experience.85,000
- $100,000 CAD base salary.
Flexible Work. Health, dental, and flexible spending accounts tailored to your needs.
Vacation and sick days to help you rest, recharge, and stay well.
Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates.

📌 Digital Marketing Manager (Canada)
🏢 Roadpost
📍 Canada

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