Lead OOH and Print activation for WPP Media in Toronto, combining media strategy, client stewardship, negotiation, and people leadership. This hybrid role works in office around four days weekly.
As Director, Direct Activation, you will lead the Toronto OOH/Print Activation team and assigned client portfolio. Partner with the Activation VP to set direction, develop capabilities, and maintain delivery standards. Your work spans recommendations, negotiation, execution, optimization, reporting, reconciliation, and financial accountability.

Key Responsibilities

Set team priorities, objectives, delivery plans, and quality standardsLead, coach, delegate, and develop activation team membersSteward senior client relationships and resolve complex escalationsOversee OOH/Print activation,



budgets, timelines, and reconciliationChampion traditional, digital, and programmatic OOH innovationRequirements:
Related college or university degreeSix to eight-plus years’ OOH and Print expertiseExperience leading complex client portfolios and activation teamsStrong financial, strategic, analytical, presentation, and negotiation skillsAdvanced Microsoft Office and AI technology skillsBring senior client leadership, OOH/Print expertise, and financial accountability to WPP Media’s Toronto activation team.
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📌 Director Ooh Print Activation (Canada)
🏢 WPP Media
📍 Canada