Lead omnichannel marketing strategy from Yoplait Liberté Canada’s Toronto office, using consumer insights and retail expertise in a hybrid work model.

The Senior Manager, OMNI Marketing leads conversion and business growth across physical, digital, retailer-owned, and third-party touchpoints. This senior marketing leader works with Brand Marketing, Commercial Strategy, Sales, and retail partners. The mandate includes building capabilities, aligning investments, and supporting brand and customer priorities.

Key Responsibilities:

- Define and lead the omnichannel marketing strategy
- Set retail media and e-commerce investment priorities
- Develop integrated activations and strategic partnerships
- Translate consumer insights and data into growth drivers




- Establish KPIs and assess investment effectiveness

Requirements:
- Bachelor’s degree in marketing, business, digital media, or related field
- Seven to ten years of progressive relevant experience
- Three to five years of people management experience
- Success developing growth strategies and translating insights into action
- Robust understanding of consumer behavior and omnichannel activation

Shape omnichannel growth through retail media, consumer insights, integrated activation, and strategic leadership at Yoplait Liberté Canada.

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📌 Senior Omnichannel Marketing Manager (Canada)
🏢 Yoplait Liberté Canada
📍 Canada