Shape social strategy at Salt through creative vision and analytical rigor, guiding client accounts and creator-led initiatives across platforms.
As Senior Director of Social Media, you will build social playbooks, advise clients, and translate performance data into creative direction. You will shape brands’ social presences through platform knowledge, cultural insight, creator alignment, and measurement fluency. The role provides strategic and creative leadership to Salt’s internal social and creator teams.

Key Responsibilities

Develop social playbooks, channel architectures, and audience strategiesTranslate cultural shifts and insights into creative briefsIdentify relevant communities and emerging social opportunitiesDesign KPI models across awareness,



engagement, and conversionSynthesize analytics into executive reporting and recommendationsRequirements:
Experience shaping brands’ social presencesDeep knowledge of social platforms and cultural trendsStrong creative insight and brand strategy perspectiveAdvanced measurement and analytics fluencyAbility to source strategic creator partnersBring social strategy, creator consultation, cultural curiosity, and measurement expertise to Salt’s client accounts and internal teams.
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📌 Senior Social Media Strategist (Canada)
🏢 SALT XC
📍 Canada