Lead two-sided marketplace growth at AMA through acquisition and onboarding strategies. This hybrid role connects providers, sellers, and consumers across Alberta.
As Manager, Community Platform Growth, you will support the Services Marketplace and Product Marketplace. You will develop growth strategies, manage acquisition funnels, and strengthen member experiences through partnerships, digital campaigns, and AI-assisted tools. Reporting to the Director, Marketplace Exchange, you will collaborate across Marketing, Product, Engineering, Design, and Operations.

Key Responsibilities

Develop provider recruitment strategies across Alberta service categoriesBuild seller and provider pipelines through outreach and referralsManage onboarding requirements, profiles, orientation,



and entry standardsMonitor conversion rates and time-to-active metricsReport acquisition performance and recommend evidence-based adjustmentsRequirements:
Business, Marketing, Communications diploma or degreeExperience managing acquisition funnels or onboarding pipelinesTwo-sided marketplace experience considered an assetExperience with CRM and digital outreach platformsExperience using AI-assisted tools is an assetBring marketplace strategy, relationship building, funnel analysis, and AI-assisted workflow experience to AMA’s growing platform.
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📌 Marketplace Growth Manager (Canada)
🏢 AMA - Alberta Motor Association
📍 Canada