Lead B2B product marketing for ABB’s Industrial Installation portfolio, shaping positioning, launches, and customer value propositions. Work onsite at least two days weekly in Iberville or Milton.
This experienced Product Marketing Manager connects Product Management, Sales, and Marketing across a complex matrixed environment. You will translate portfolio strategies, customer insights, and technical capabilities into go-to-market plans. The work supports awareness, adoption, and growth through integrated marketing programs.
Key Responsibilities
Own product marketing plans for recent and existing productsDevelop differentiated positioning, messaging, and customer value propositionsLead product launches, activation plans, timelines, budgets, and stakeholdersDirect integrated campaigns across digital, channels, content,
social media, and eventsMonitor KPIs and translate results into actionable recommendationsRequirements:
Eight to ten years of progressive B2B marketing experienceAt least five years in a strategic marketing roleBachelor’s degree in marketing, communications, business, or related fieldExperience developing go-to-market strategies and integrated marketing programsAbility to influence cross-functional teams without direct authorityApply strategic marketing, customer insight, and commercial expertise to grow ABB Industrial Installation products through stronger market activation.
#J-18808-Ljbffr
📌 b Industrial Product Marketing Manager (Canada)
🏢 ABB
📍 Canada