Turn Botpress’s named-account strategy into pipeline through ABM, outbound coordination, and targeted multi-channel campaigns. Work directly with Sales and the CRO.This Demand Generation Lead owns marketing inputs from first account touch through Sales hand-off. You will build plays for larger accounts, coordinate BDR outreach, and connect events, podcast activity, and outbound into one multi-threaded motion. Experimentation guides every channel decision.Key Responsibilities:

Build ABM plays with the CRO and SalesOwn named-account lists and BDR outreachDefine targeting, segments, messaging, and sequence contentConnect podcast, events, and outbound activityEvaluate vendors and decide whether to retain or internalizeRequirements:

Evidence-based judgment balanced with instinctIntellectual humility and willingness to change courseDoer mindset with robust follow-through80/20 approach to testing and investmentAbility to brief and manage agencies, freelancers, and teammatesLead Botpress account-based marketing by aligning named-account targeting, Sales outreach, events, podcast activity, and measurable experiments.

📌 Account-Based Marketing Lead (Winnipeg)
🏢 Jaide Health
📍 Winnipeg