Drive advertising yield and technology for Blue Rewards at 250 Yonge Street, optimizing programmatic monetization across digital properties and media partners.As Manager, Advertising Yield and Technology, you will explore revenue opportunities across Blue Rewards and strengthen its media strategy. You will manage DSPs, SSPs, advertising technology libraries, inventory testing, and tagging strategies. The work includes reporting, pricing, forecasting, troubleshooting, and partner relationships.Key Responsibilities:

Explore advertising revenue opportunities across Blue RewardsOptimize advertising stack, DSPs, SSPs, and technology librariesLead ad testing and inventory yield optimizationReport yield, media revenue, and SSP delivery trackingManage pricing, tagging, forecasting,



and advertising partnershipsRequirements:

At least four years in publisher monetization or advertising technologyDeep publisher-side programmatic advertising experience in retailExperience with online ad serving, SSPs, and programmatic systemsExperience creating and executing inventory tagging strategiesStrong programmatic, paid social, communication, and partner leadership skillsApply advertising technology, programmatic expertise, and yield optimization skills to grow Blue Rewards media revenue with BMO.

📌 Advertising Yield Technology Manager (Winnipeg)
🏢 Bank N.a.
📍 Winnipeg