Lead programmatic strategy and activation remotely at Directive, combining DSP expertise with performance analysis to expand digital advertising services.The Associate Director owns the expansion of Directive’s Programmatic service offerings and department vision. You will develop strategies, align cross-functional initiatives, and analyze campaign performance. The work includes client growth, partner management, and programmatic thought leadership.Key Responsibilities: Develop and implement comprehensive programmatic strategiesAlign programmatic initiatives with business objectives cross-functionallyDefine KPIs and analyze campaign performanceManage programmatic partners, vendors, and platformsShare industry insights as an organizational thought leaderRequirements: Seven-plus years of programmatic experienceTwo-plus years managing, inspiring, and coaching peopleProgrammatic growth experience across B2B or SaaS clientsExperience planning media and building measurement frameworksHands-on DSP campaign optimization, preferably TTD, Nexxen, or DV360Apply programmatic leadership, measurement expertise, and partner management to advance Directive’s remote digital advertising strategy.

📌 Associate Planning Manager (Winnipeg)
🏢 Directive
📍 Winnipeg