B2B email marketing and campaign analytics define this Growth Strategist role at Octav, focused on Web3 and DeFi audiences. Work alongside the Senior Marketing Manager.Octav seeks a Growth Strategist to scale B2B marketing through email campaigns, strategic partnerships, and community engagement. You will optimize workflows, segmentation, and messaging while analyzing performance.

The role also supports integrated campaigns across email, partnerships, and community initiatives.Key Responsibilities:

Plan and execute B2B email marketing campaignsOptimize workflows, segmentation, and audience messagingMonitor metrics and recommend campaign improvementsReport on email and partnership initiative performanceAlign integrated campaigns with B2B marketing strategiesRequirements:

Two or more years planning B2B email campaignsExperience driving engagement and lead generationStrong analytical skills, including SEO measurementExperience with HubSpot, Gainsight, or similar platformsUnderstanding of the Web3 and DeFi ecosystemApply email strategy, campaign analytics, and B2B marketing expertise to grow Octav’s Web3 financial analytics audience.

📌 b Email Marketing Strategist (Winnipeg)
🏢 Talantir
📍 Winnipeg