Turn complex B2B SaaS products into compelling customer stories through robust writing, research, and measurable adoption strategies.This senior product marketing role supports a growing Canadian technology company through Smart, Savvy + Associates. You will shape positioning, messaging, and go-to-market plans while informing product decisions with customer and market insight. Your work continues beyond launches, improving retention and business outcomes.Key Responsibilities:

Translate complex product features into customer benefitsBuild go-to-market strategies and launch campaignsAnalyze performance, feedback, and market trendsEquip Sales and Customer Success for product launchesRecommend improvements based on measurable resultsRequirements:

6+ years of B2B, SaaS, or technology product marketingIndependent qualitative and quantitative research experienceProven positioning, messaging, and go-to-market expertiseStrong focus on business outcomes and analyticsConfident cross-functional relationship-building and influenceUse research, storytelling, and analytical judgment to strengthen product adoption, retention, and growth across the product lifecycle.

📌 b Saas Product Marketing Leader (Winnipeg)
🏢 Smart Savvy
📍 Winnipeg