MAV Beauty is a fast-growing, global beauty company with a portfolio of high-performance brands across haircare, personal care, and beauty-led wellness. Headquartered in Vaughan, Ontario, our portfolio — Marc Anthony True Professional, Cake Beauty, Renpure and Sky Organics — is supported by MAV Beauty’s brand-building platform, designed to empower distinct brand strategies while delivering the scale through close partnerships with established retail leaders in the US and Canada as well as Amazon.

About

RenpureRenpure is MAV Beauty’s clean, plant-inspired personal care brand, rooted in the belief that effective beauty should be both accessible and thoughtfully formulated. We are seeking a brand leader who understands this consumer and is excited to help guide Renpure into its next chapter.We are seeking a brand leader who has a deep understanding of this consumer and is excited to help shape the next chapter of this beautiful brand.This leader will own the brand end‑to‑end: strategy, portfolio vision, innovation pipeline, communication, go‑to‑market execution, and commercial performance across both e‑commerce and brick‑and‑mortar retail.This role is ideal for a left‑and‑right‑brained marketer—someone equally energized by consumer insight, creative storytelling, P&L; ownership, and executional excellence, who thrives in a fast‑paced, high‑expectation environment.The Ideal Candidate is:Deeply engaged in the beauty and haircare landscape, with a strong understanding of high performance consumer‑centric formulations. You balance creative ambition with commercial clarity and excel at leading cross‑functional teams.





A builder who can scale a brand while strengthening its equity and standards.Strengthen the vision for the brand based on our consumer, defining its purpose and values clearly, and developing a strategy that strengthens the brand equity. Own and evolve the brand vision, positioning, and long‑term growth strategy.Identify white‑space opportunities grounded in consumer need gaps and commercial viabilityLead innovation concepting from insight through launch, partnering closely with Product Development, Regulatory, and OperationsEnsure innovation is true to the brand, balancing creativity and performance with clear alignment to the brand’s positioning, values, and role in the portfolioOwn add/delete decisions corporately and at retail and ensure the portfolio remains focused, productive, and commercially soundCommunication & Storytelling:Develop and translate the brand voice throughout all marketing activations to ensure the brand is accurately represented in its compelling story telling:Partner with Marketing Communications to deliver integrated 360° campaigns across digital, retail media, PR, influencer, and in‑store.Oversee Marketing Communications budgets and ensure programs meet objectives.The brand leader plays a pivotal role in driving the commercial success and market penetration of the brand. Understand the nuances of Amazon (content, conversion,



media) and brick‑and‑mortar (planograms, velocity, merchandising).Drive insightful brand performance and market opportunity conversations.Own brand performance including revenue, profitability, and investment efficiency.Use POS, Nielsen, Amazon analytics, and consumer research to identify category dynamics, diagnose performance, and accelerate opportunities.Evaluate marketing and innovation ROI with a robust performance mindset.Key Qualifications & Experience:8+ years of brand management experience within beauty, wellness, personal care, or adjacent CPGDemonstrated engagement in beauty and personal care, with haircare experience strongly preferredProven experience managing innovation end-to-end from concept to marketStrong understanding of Amazon and brick-and-mortar retail dynamicsExperience owning budgets, forecasting, and P&L;‑adjacent decision makingExceptional cross-functional leadership and communication skillsComfortable operating with intensity, urgency, and competing prioritiesMBA preferredAdditional Job Details:Location: 4 days on‑site at 100 New Park Place in Vaughan, ON.In addition, this role is eligible for an annual target bonus based on individual and company performance.

MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law.

📌 Brand Director (Winnipeg)
🏢 MAV Beauty
📍 Winnipeg