Brand Development & Marketing Manager (Winnipeg)

Brand Development & Marketing Manager (Winnipeg)

07 Nov
|
Post Holdings
|
Winnipeg

07 Nov

Post Holdings

Winnipeg

Business Unit OverviewHeadquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola.

As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit and follow us on LinkedIn or Facebook for the latest news.

Location

DescriptionPost Consumer Brands Canadian corporate office is located in Toronto, Ontario. Make an Impact at Post Consumer BrandsAt Post Consumer Brands, we believe great brands are built by people who understand consumers, see opportunities others may miss, and know how to turn insights into action. to join our Canadian Marketing team in Toronto. Reporting to the Director of Marketing, you will take ownership of an assigned brand portfolio and help shape the strategies, innovation, and marketing programs that drive growth.

This is more than a traditional marketing role. general manager of your brands, balancing consumer needs, brand strategy, innovation, financial performance, and commercial execution. If you’re a strategic CPG marketer who loves building brands while also digging into the business behind them, this could be a great next step.



Lead the development and execution of annual business and marketing plans designed to achieve revenue, profit, market share and brand objectives.

Translate consumer, category and business insights into clear strategies and commercial actions. Identify growth opportunities and help shape the future direction of your portfolio. Leverage consumer research and syndicated market data to understand changing consumer needs, category dynamics and growth opportunities.

Use data and insights to strengthen household penetration, market share and brand performance. Partner with agency teams to develop compelling consumer communications and integrated marketing programs across multiple media channels. Guide product positioning, launches, brand-building initiatives, advertising and related communications.

Evaluate marketing effectiveness and continually look for ways to improve the impact of investments. Manage marketing budgets and evaluate investment decisions through both a brand and financial lens. Bring strong business judgment to recommendations and help ensure marketing strategies deliver against the overall business plan. 3–5 years of Consumer Packaged Goods (CPG) marketing experience Bachelor’s degree in Business, Commerce, Marketing or a related field MBA is an asset Experience using consumer research and syndicated data to inform decisions Ability to travel approximately This position is based in our Toronto office. three days in the office, with flexibility to work remotely up to two days per week .

This role offers the opportunity to build more than marketing experience. You’ll have the chance to collaborate with talented colleagues across functions, take meaningful ownership of your portfolio, and help shape the next chapter of our brands in Canada.

📌 Brand Development & Marketing Manager (Winnipeg)
🏢 Post Holdings
📍 Winnipeg

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