Brand Manager - Nature Valley지원: Full time: About the RoleReady to help shape the future of an iconic Canadian brand?Nature Valley is the biggest granola bar brand in Canada, reaching one in four Canadian households. You’ll own the brand’s P&L; and help drive growth, profitability, market share, and category performance. You’ll manage both the established core business and the innovation pipeline.

This is a high-visibility General Management opportunity within General Mills Canada. You’ll build experience in running a business, building brands, navigating a complex organization, and leading through change.### What You'll Do* Set consumer-driven growth strategies that strengthen the Nature Valley portfolio and deliver financial plans for net sales and profit.

Build long-term brand strategies and an innovation pipeline that respond to changing consumer needs, business transformation, and market disruption.

Lead innovation and renovation projects from concept through launch, managing timelines, milestones, and cross-functional teams.

Own the brand’s top- and bottom-line performance, with a clear understanding of revenue, costs, and P&L; drivers.

Lead cross-functional partners across Marketing, Sales, Product, Strategic Revenue Management, Finance, Supply Chain, and Insights.

Translate consumer, category, customer, and Nielsen point-of-sale insights into transparent growth opportunities.

Manage the consumer marketing budget and prioritize investments that support annual targets and long-term brand health.

Minimum Qualifications Bachelor’s degree in Marketing, Business,



or a related field.

Strategic mindset with the ability to build a vision and pipeline of ideas.

Change agility and comfort adapting to shifting priorities and unforeseen challenges.

Strength in strategy, financial analysis, leadership, and commercial decision-making.### Preferred Qualifications MBA.

Strong analytical skills, with the ability to turn data into meaningful insights and action.

Experience developing commercialization or consumer marketing briefs.

Experience working directly with agencies or creative partners to bring campaigns to life.

Ability to read and interpret media plans across digital, traditional, and e-commerce channels.

Ability to balance near-term commitments with long-term brand health.

Strong understanding of P&L; mechanics and the drivers of top- and bottom-line performance.

Comfort presenting brand plans to internal and external customer stakeholders.

Experience managing multiple projects, stakeholders, and timelines simultaneously.

At General

Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. We are proud to offer a foundation of health benefits, financial wellbeing, time off programs, wellbeing support and perks.

An incentive award, if any, depends on various factors, including, individual and organizational performance.

📌 Brand Manager - Nature Valley (Winnipeg)
🏢 General Mills
📍 Winnipeg