UBC seeks a CRM Email Marketing Specialist skilled in campaign planning, audience segmentation, and student engagement across email and messaging channels.This specialist supports undergraduate recruitment for UBC’s Vancouver and Okanagan campuses. The work includes marketing automation, CRM nurture campaigns, content creation, email analytics, and stakeholder collaboration. The position develops timely communications throughout the prospective student lifecycle.Key Responsibilities:

Plan and execute email, newsletter, SMS, and CRM campaignsIdentify audience segments and maintain accurate campaign workflowsCreate HTML email layouts, content, imagery, and calls to actionConduct A/B testing and monitor campaign performance metricsPrepare reports and recommendations for recruitment stakeholdersRequirements:

Undergraduate degree in a relevant academic disciplineMinimum three years of related experience or equivalentExperience with CRM systems and marketing automation toolsStrong email marketing, copywriting, analytical, and organizational skillsKnowledge of HTML5, CSS, JavaScript, and web technologiesApply CRM campaign strategy, email content, segmentation, and analytics to support UBC undergraduate recruitment communications.

📌 Crm Email Marketing Specialist (Winnipeg)
🏢 University of British Columbia
📍 Winnipeg