Own the brand voice and conversion content engine for a $1Billion+ e-commerce brand. Build AI workflows that help your team produce stronger content, faster, and make a bold brand believable at the moment of purchase.Base salary + monthly performance bonus of up to 10% of base) Location : Remote (Global) Growth path from here is Senior CRO Content Manager → Head of Content. We've been AI-first since December 2023: You'll build and operate AI workflows across customer research, strategy, copy, creative briefs, quality checks, and experiment learning.

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy across brand voice, PDP and landing-page copy, AI content workflows, and copywriter development, reporting directly to the VP – Digital Experience & Conversion. This role exists to turn technical product features, customer concerns, and complex briefs into persuasive buying arguments, building a repeatable content system that improves quality, delivery speed, and commercial impact while helping your CRO Copywriter deliver independently. Customers buy a high-consideration product online, often without trying it.

Your content must resolve purchase concerns and make confident claims credible through relevant evidence and a clear buying argument for a US audience familiar with mattress marketing.

Secondary: Turn content instinct into compounding evidence. Build a repeatable content system that helps the team deliver better work with less rework. Make hypotheses explicit before testing and use supported findings to improve subsequent content. you combine customer research, brand voice, conversion copy, and AI workflow development in one hands-on role, with PDPs and landing pages as your first priority.

You report directly to the VP – Digital Experience & Conversion and work with CRO and Design to turn content hypotheses into testable work. build a research base on customer concerns, purchase motivations, competitors, and approved product claims. Turn those insights into messaging angles, PDP and landing-page copy, and creative briefs with clear hypotheses and supporting evidence. Build reusable AI workflows and review standards, checking outputs for accuracy, substantiation,



and brand voice.

Work with CRO on copy variants, interpret results together, and apply supported findings to the next round of content. Refine the messaging framework and workflows to improve quality and turnaround while reducing avoidable rework.

What Is In It For

You:This isn't just another content role. This is your chance to shape how customers understand, trust, and choose Puffy through content that turns insight into a persuasive buying argument. Own the Message and the System Behind ItSet the content strategy, build the workflows, and remain accountable for the words that ship.

Decide what to emphasise and what to omit, and provide email and social teams with brand standards, messaging, copy, and briefs; channel owners retain planning, deployment, and performance management. Check factual accuracy, substantiation, reasoning, and brand voice before publication, and define when further or legal review is required. CRO owns test design, implementation, statistical analysis, and the determination of results; Join a High-Performance Organization and Partner with the 1%: Build a body of work that connects editorial judgment to commercial evidence.

When the team decides what message to test, your customer insight, buying argument, and supporting proof inform that decision. Develop a repeatable content system and the ability to explain what the results establish, including when findings are inconclusive. Puffy has been AI-First since December 2023, so you can build that judgment with an AI-native toolbox supporting your research, production, and validation.

Demonstrated AI workflow capability is the primary hiring gate. Show workflows you personally built and used, the inputs, outputs you improved, verification steps, and resulting gains in quality, speed, or business outcomes. Regular AI use alone is insufficient; Exceptional conversion copywriting and editorial judgment, supported by work that preserves brand voice,



product accuracy, and substantiated claims.

Simplifying complex information: demonstrated ability to turn technical product features, customer concerns, and complex briefs into a simple, persuasive buying argument, including explaining what you omitted and why. Proven content impact on business performance, with explicit evidence of your personal contribution, measured results, and what those results establish. 6+ years of progressive content strategy and marketing experience, including at least 2 years directly managing and developing content teams. Exceptional ability to translate abstract concepts, leadership mandates, and business goals into concrete creative strategies and execution plans.

A sharp analytical mindset with deep expertise in CRO, A/B testing methodologies, and web analytics tools, including prioritising opportunities and interpreting experiment findings with specialists. Flawless written and verbal English, with hands‑on expertise in high-converting copy and high-level strategic documentation. Must be willing to work extended hours and weekends as needed.

Resources

ProvidedYou’ll have access to our latest company-provided AI tools, including ChatGPT and Claude, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n. You’ll also receive the department tools, relevant data, assets and specialist support needed to deliver your work. We expect you to use these resources to automate routine work and deliver high-quality results quickly.

Be AI-First: Daily multi-turn AI conversations challenge your assumptions. Up to USD $132,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base). Annual salary review every January Comprehensive medical, dental, and vision insurance Generous Paid Time Off (PTO) + US public holidays AI-First organization with access to AI-native tool stack Remote First: Work from the comfort of your home office Up to $5,000 annual learning budget for courses and certifications International team collaboration across 16+ nationalities.

Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats

📌 Cro Content Manager, Ai-First (Winnipeg)
🏢 Puffy
📍 Winnipeg