Customer.Io lifecycle marketing expertise drives this remote Canadian contract, spanning journey design, technical builds, and bilingual launches. Own the program end to end.As Lifecycle Marketing Lead, you will define stages and segments for buyers and sellers. You will design journeys, write message specifications, and build campaigns in Customer.Io. The work includes engineering and data collaboration, measurement, and handover documentation.Key Responsibilities:

Define lifecycle stages and audience segments for buyers and sellersSpecify triggers, timing, channels, metrics, and holdoutsRebuild existing journeys without coverage gaps in Customer.IoBuild, QA, and launch English and Canadian French journeysDocument the program through a runbook and roadmapRequirements:

Five-plus years in lifecycle, CRM, or retention marketingAt least two end-to-end Customer.Io buildsExperience measuring lift against holdouts or control groupsExperience with email, push, and in-app messagingCanada-based and available during Eastern Time core hoursLead Customer.Io journeys, lifecycle measurement, and program handover as a self-directed marketer in this Canadian contract.

📌 Customer.Io Lifecycle Marketing Lead (Winnipeg)
🏢 Professional Staffing
📍 Winnipeg