BONUS: Starting Bonus at Target $20,000Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; This posting reflects a vacant positionLOCATION: Toronto Office; BEES is a global B2B digital commerce platform created by AB InBev. At BEES, our ambition is – and always will be – to make the lives of our customers easier and their businesses more profitable. Through our platform, we bring the power of digital to small and medium-sized retailers and the companies that service them, unlocking new growth opportunities for all.

The Digital Communication

Specialist is a strategic and results-driven role focusing on overseeing and managing our digital communications with customers on BEES. They are responsible for optimizing audience segmentation, overall communication strategy, digital campaign execution, results analyses, and cross-functional collaboration. The ideal candidate will possess a strong ability to analyze data, optimize user engagement, and manage customer engagement, while aligning campaigns with regional priorities and business goals.Create segmented audiences for Digital Campaigns based on user activity/engagement, sales data, regional nuances, & Key Account variations.

Launch and monitor all Campaigns & Communications, adjusting as needed to optimize key metrics (conversion, click through rate, offer completion, redemption) Track and report on Digital Comms campaigns while continually identifying areas for improvement. Validate regional data, new POCs and active user base, in order to accurately report on KPIs.





Problem Solving: ability to utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication University Degree in Business or related field Excellent communication, presentation, & organizational skills Highly agile in an ever changing digital environment Ability to be comfortable leading a project with ambiguity Strong project management & teamwork skills and orientation. Highly adaptable, and capable of handling multiple projects Experience applying appropriate exploration techniques leading your project through conception and innovation Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. Health perks plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.





Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond-Beer products for employees!

At Labatt

Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process.Any email communication you receive as part of the application or onboarding process will come from [email protected] may use artificial intelligence tools to assist with scheduling interviews and managing screening times.

We do not use AI to evaluate applicants or make decisions during the interview process.

📌 Digital Communication Specialist (Winnipeg)
🏢 Labatt Breweries of Canada
📍 Winnipeg