Small business owners have been left to figure things out alone. Huumans shows up for the small businesses that are the engine to the Canadian economy. Huumans is a Canadian owned and operated platform that helps small businesses and entrepreneurs fund, run, and grow.

We offer financing in 24–48 hours for businesses with 1-25 employees, affordable payroll, foreign exchange, a health spending account, and on demand access to vetted small business advisors. The Care before Commerce idea is the core of two national campaigns we launched this year: “A national call for small business owners to share their journeys on video.

No Woman Builds

Alone.” A national campaign celebrating women entrepreneurs across Canada, showing owners that they don’t have to figure out the hard parts by themselves. Both campaigns are built to bring celebration to small business entrepreneurs, bringing owners into the Huumans community.

No Woman Builds Alone: Our CEO, Bill Murphy, co-founded Wagepoint, the Canadian payroll company that grew to 10,000+ small business customers before its exit. Since launching the recent platform in May 2026, we’ve been building the operating system Canadian small businesses have been missing. Financing, payroll, foreign exchange, and health benefits now sit in one place, alongside a marketplace of vetted advisors.

Financing, payroll, FX, and health spending accounts brought together in one platform for Canadian small businesses.

Health spending account: A partnership with Quikcard to offer a health spending account to small business teams.

National campaigns: “My Canada. and “No Woman Builds Alone,” celebrating the entrepreneurs building Canada. Reporting directly to the COO, this full time remote role for a Digital Growth Marketing Manager (Demand Gen) focuses on driving user acquisition and revenue growth across paid and unpaid digital channels. You’ll own digital acquisition and growth for Huumans, with the owner’s customer experience inside HuumansOS at the center.





You’ll run paid and organic campaigns to bring owners onto the platform, work on the lending eligibility calculator and sign up path to improve conversion, and you’ll also use the GTM campaigns above as acquisition engines: turning owner stories into landing pages, email, and paid creative into user signups and revenue. At times, you will promote cross-sell products such as payroll, health spending account, and foreign exchange. In this role, you’ll report directly to the COO of Huumans and key success metrics are growing users & leads primarily through content, product marketing, paid socials, and GTM.

Lead pipeline development across paid search, paid social, and LinkedIn, Reddit, Facebook and Instagram campaigns aimed at owners in the sales bands and business stages that qualify for financing. The website and eligibility calculator is a key funnel conversion and you will be accountable towards driving top of funnel and user sign ups through both assets. Own the Content Calendar across all social channels (Reddit, YouTube, Instagram, LinkedIn newsletter (Huumans helping huumans), Facebook, etc. and achieve growth in new small business micro communities across Canada by building communty and relationships.

Cross selling payroll, FX, and health spending accounts once lending is working. Grow accountant and bookkeeper sign ups through product marketing and campaigns that bring accounting firms, bookkeepers, and fractional CFOs onto HuumansOS.

Digital community: Build the Huumans voice in Facebook groups, Instagram, Reddit, and LinkedIn. Alternative lending or fintech experience, B2B SaaS, or small business software ~5-8 years in growth, performance, or demand generation, ideally in alternative lending, fintech, financial services, or SMB software. You can explain your numbers without help. ~ Webflow website design for landing pages and SEO/AEO ~ Canva and digital media tools ~ Experience building a brand voice and engaged audience in digital communities such as Reddit, Facebook groups, or Instagram in the small business community ~ Fluency with AI tools for research, creative iteration, and analysis. ~

📌 Digital Growth Marketing Manager (Demand Gen) (Winnipeg)
🏢 huumans
📍 Winnipeg