About the Company

Mercer is a global professional services and consulting organization specializing in workforce strategy, employee benefits, compensation, retirement, health, and investment consulting.

Founded in Canada, Mercer has a long history of supporting organizations with workforce-related consulting, data-driven insights, and business solutions.

Mercer is now becoming part of the Marsh brand, bringing together broader expertise in risk, strategy, people, and investments. The Canadian business operates across the country, serving clients in multiple industries.

Position Overview

Mercer is seeking an experienced Digital Marketing Manager to plan, coordinate, and manage digital marketing initiatives that support the company's communication and business development objectives.

The successful candidate will oversee digital campaigns, coordinate content development, manage online marketing channels, and evaluate campaign performance.

This position requires a strong understanding of digital marketing, analytical thinking, and the ability to collaborate with marketing, communications, and business teams.

Key Responsibilities

- Develop and implement digital marketing strategies aligned with business objectives.
- Plan and manage integrated digital marketing campaigns.
- Oversee corporate website content and digital communication channels.
- Coordinate SEO and SEM activities to improve online visibility.
- Manage email marketing campaigns and marketing automation initiatives.
- Develop content strategies for LinkedIn and other relevant platforms.




- Monitor digital campaign performance and analyze marketing metrics.
- Prepare reports on website traffic, audience engagement, and campaign effectiveness.
- Manage marketing budgets and monitor campaign expenditure.
- Coordinate external agencies, suppliers, and marketing partners.
- Collaborate with internal teams to maintain consistent brand messaging.
- Identify digital marketing trends and recommend improvements.
- Optimize campaigns based on performance data and business requirements.
- Support the development of marketing materials, presentations, and corporate communications.

Qualifications and Requirements
- 5+ years of experience in digital marketing, marketing management, or a related field.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- Strong understanding of digital marketing strategies and campaign management.
- Experience with SEO, SEM, email marketing, and social media marketing.
- Knowledge of Google Analytics 4 and other digital analytics platforms.
- Experience with marketing automation and CRM systems.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Solid analytical and reporting skills.
- Excellent written and verbal communication skills in English.
- Ability to manage multiple projects and meet deadlines.
- Strong organizational, leadership, and problem-solving abilities.
- Experience in professional services, consulting, or financial services is an asset.

Pay: Up to $102,000.00 per year

Work Location: Remote

📌 Digital Marketing Manager (Remote) (Canada)
🏢 Mercer Canada
📍 Canada