Where everyone’s friendly and helps each other out? Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community.

We employ about 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

Digital Marketing

Specialist – Paid Media & Performance, 14-month contract positionWe’re looking for an experienced Digital Marketing Specialist – Paid Media & Performance to join our Marketing team on a 14-month contract. This role will take a hands‑on lead in the strategy, execution and optimization of paid media campaigns, while also supporting digital campaign experiences across our website and CMS when required. You’ll manage campaigns from planning through execution and optimization, working closely with Marketing, Content, Creative and Digital colleagues to connect campaign investment, landing‑page experiences and measurement to meaningful business outcomes.

As a Digital Marketing Specialist your responsibilities will include: Lead paid media strategy and hands‑on execution across Google Ads, LinkedIn Campaign Manager, Meta and other relevant channels. Manage the full campaign lifecycle, including planning, audience targeting, budgeting, creative briefing, trafficking, launch, optimization and reporting. Partner with Content,



Creative and Digital teams to optimize campaign landing pages, calls‑to‑action and conversion journeys.

Support the creation, editing and optimization of website and campaign landing pages within the CMS, ensuring content aligns with campaign objectives, brand standards, usability and measurement requirements. Apply a working knowledge of CMS platforms and basic web publishing principles to support campaign execution and digital content needs. Use GA4, Google Tag Manager and platform analytics to measure performance across the customer journey.

Apply UTMs, attribution, conversion tracking and funnel analysis to strengthen campaign measurement. Identify opportunities for A/B testing and continuous optimization across audiences, creative, messaging and landing‑page experiences. Develop transparent performance reporting and translate campaign data into actionable recommendations for Marketing and business stakeholders.

Read our colleagues’ stories at you’ve got what it takes to be a Digital Marketing Specialist? 5+ years of experience in digital marketing, performance marketing or paid media, ideally within a B2B or complex multi‑stakeholder environment. Strong hands‑on experience with Google Ads and LinkedIn Campaign Manager,



with experience across Meta and other paid platforms considered an asset. Demonstrated experience managing campaign setup, targeting, budgets, optimization and performance reporting.

Strong understanding of attribution, UTMs, A/B testing, conversion tracking and funnel analysis. Working knowledge of enterprise CMS platforms and experience creating or updating web pages and campaign landing pages.

Experience with Optimizely or a comparable CMS would be an asset. Understanding of landing‑page optimization, SEO fundamentals, UX and conversion best practices would be an asset. Ability to balance strategy with hands‑on execution, from developing the campaign approach to working directly within advertising and digital platforms.

Improve the effectiveness of our paid media investment through ongoing optimization and disciplined measurement. Provide greater visibility and accountability around campaign performance. Increase the Marketing team's agility and control over paid campaign execution.

Strengthen integration between paid media, content, creative, landing pages and analytics. Turn performance data into insights that improve future campaign and investment decisions.

At Doane Grant

Thornton we’re focused on making a difference in the lives of our clients, our colleagues and our communities. Firmwide holiday closure Work from anywhere in Canada in the summer for 4 weeks That’s why we’re working in a model where teams are required to be together in the office 4 days per week.

📌 Digital Marketing Specialist, Paid Media & Performance Temporary 14 Months (Winnipeg)
🏢 Doane Grant Thornton
📍 Winnipeg